Business Development Controller

About the role

Reporting to: Head of Business Development    Based: Field - National travel required

Job Summary 

To lead and manage the Business Development Manager (BDM) team to deliver against brand growth objectives. This includes operational oversight, team development, process improvement, and strategic planning. The Business Development Controller (BDC) will foster a high-performance culture, drive sales growth, and ensure retailer satisfaction while maintaining brand standards.

Main Responsibilities

• Lead, motivate, and manage the BDM team including coaching, mentoring, and succession planning.
• Conduct regular field visits to support BDM development and execution.
• Oversee day-to-day operations including KPIs, forecasting, budgeting, and sales performance.
• Ensure BDMs meet targets and uphold brand standards.
• Monitor and improve retailer onboarding and engagement processes.
• Drive improvements in systems, tools, and processes to increase efficiency and reduce errors.
• Collaborate with internal stakeholders to streamline workflows and lead change initiatives.
• Develop plans with RDC, RDM and BDMs to grow retailer weekly app sales across defined thresholds.
• Develop and build strong relationships with Heads of Retail and Retail Development Controllers to support retailer recruitment, onboarding, and ongoing sales growth for Scoot.
• Develop growth plans to focus on driving app sales and helping our retailers achieve minimum app RSP sales of £2,500 per week.
• Drive growth across the fresh, bakery and frozen category across the app, improving retailer range and availability, compliance, participation and sales performance.
• Own and develop multisite & national accounts, identifying opportunities, leading on-boarding, ensuring retailers are set up for success, and delivering sustained app sales growth.
• Develop and implement brand plans aligned with growth objectives.
• Drive sales and profit for Booker and our Scoot retailers and improve customer satisfaction.
• Work with partners to grow sales and gather feedback.
• Identify growth opportunities and execute brand expansion strategies.
• Report regularly to senior leadership on KPIs, risks, and opportunities.
• Identify and mitigate operational, financial, and reputational risks.
• Lead and be the champion for EVM. 
• Monitor competitor activity and market trends to inform strategy.
• Support contract negotiations and commercial oversight with retailers and partners.
• Develop training materials and onboarding programs for BDMs.
• Use analytics to identify trends, gaps, and opportunities.
• Ensure compliance with legal, financial, and brand standards.

You will need

Experience relevant for this job

• Proven experience within Retail or Wholesale, ideally within convenience.
• Experience of leading a Field Sales Team.
• Understanding of Business to Business, commercially and financially focused.
• The ability to build credible and long-lasting business relationships.
• Proven history of effectively improving capability and driving performance within a team.
• Excellent communication and organisational skills.
• Good IT knowledge including Microsoft Office.

Skills relevant for this job

• Leading and managing a field sales team.
• Understanding customer types/relationships.
• Commercially and financially focused.
• Leading a culture of continuous improvement.

What's in it for you

At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:

• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
• 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals through-out the year.
• Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
• Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
• 50% off health checks at Tesco Pharmacy.
• Exclusive access to discounted RAC breakdown cover rates
• An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
• After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
• Life Assurance - You are covered for death in service life cover of up to three times annual pay
• Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
• A great holiday package

Apply now >