Foodservice Sales Controller - East Midlands, East Anglia and surrounding central Counties

About the role

At Booker, we take pride in being the UK’s largest food and drink wholesaler, providing high-quality products to caterers, restaurants, pubs, and other foodservice businesses. We believe in creating a diverse and inclusive environment that fosters a sense of belonging, ensuring that our employees feel connected, valued, and motivated. As we continue to grow, we are looking for a Foodservice Sales Controller to join our team and help drive the success of our Foodservice sales.

In this pivotal role, you will champion best practices, influence key decision-makers, and ensure the Foodservice sales plan is executed flawlessly across your region. Your ability to develop and lead teams, as well as your key focus on maximising sales and profit, will be key to driving the results we’re aiming for.

 In return, there’s the potential to earn additional fixed payments for hitting growth targets – find out more at the interview!

Why Choose Booker? Here’s what sets us apart:

• UK’s Largest Food and Drink Wholesaler: We’re the biggest and fastest-growing supplier to the independent foodservice market.
• Leading Catering Butcher: We’re home to over 20% of the UK’s master butchers, offering expert advice to help our customers enhance their menus and boost profitability.
• Award-Winning Own Label Brands: Our brands are renowned for their quality and value.
• Experienced Team: Manage your own region within a network of over 100 Foodservice Sales Managers who excel in building strong customer relationships and driving sales.
• Comprehensive Delivery Services: We offer delivery, click & collect, and in-person shopping experiences across our nationwide branch network, with a multi-temp offering to meet all customer needs.
• A Place To Get On – We’re committed to your development, offering a variety of upskilling opportunities, mentorship, and professional growth to help you reach your full potential.
• Every Voice Matters Survey– We foster an inclusive and collaborative environment where all ideas are welcomed, and your contributions are valued.

Main Responsibilities

• Driving sales – exceeding sales & profit targets for the region through clear strategic planning.
• Lead and Develop Teams: Inspire, lead, and coach the foodservice sales team, ensuring clear development plans are in place, and teams consistently exceed their sales and profit objectives.
• Achieve Key Objectives: Drive sales and deliver on sales and profit budgets, aiming for top-tier on other key customer and colleague satisfaction experience
• Champion Growth Opportunities: Lead best practice initiatives across your regional Branches, driving both the customer experience and identifying opportunities to maximise growth.
• Influence Senior Stakeholders: Collaborate with internal teams & leaders to ensure seamless execution of the Foodservice Sales Plan, aligning all functions towards growth and profit targets.
• Customer-Focused Results: Act as a key player in customer listening groups to develop insights and use this feedback to enhance the customer experience, ensuring we stay ahead of competitors and meet customer needs. Understand your Top customers in your region and foster a collaborative partnership.
• Maximise Resources for Profit: Utilise all available resources and capacity effectively to maximise sales and profitability within your region.
• Sponsorship of Talent: Take ownership of talent development and succession planning to ensure a high-performing team now and in the future.
• Build a Results-Driven Culture: Foster a culture that recognises performance and behaviours that lead to growth, making Booker a great place to build your career.

You will need

• Proven leadership experience in managing and developing teams, with a focus on delivering results, ideally within the foodservice sector (we’re open to other sectors too!).
• Experience in implementing and executing strategies that maximise sales, drive profitability, and ensure customer satisfaction.
• A commercially focused mindset, with the ability to turn insights into profitable actions.
• Excellent communication skills, both verbal and written, with the ability to influence stakeholders at all levels.
• A passion for growth, and the ability to coach your team to exceed their objectives and contribute to a high-performance culture.

 

Excited? We look forward to receiving your application!

What's in it for you

• 10% off all Booker purchases, with double discount events up to three times a year 

• After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.

• Up to 30% off insurance products such as Pet, Home & Car 

• An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
• After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
• Life Assurance - You are covered for death in service life cover of up to three times annual pay
• Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.

• A company-wide performance related bonus scheme up to 20%. 

• A car allowance is available, where applicable.  

• Training & development and opportunities to progress  

Apply now >