Head of Insight - Capability and Performance

About the role

Booker Group is recruiting for a a Head of Insight Capability & Performance to lead the organisation’s commercial insight engine — ensuring the business has the forecasting accuracy, market intelligence, internal insight, and strategic planning capability needed to drive profitable growth. This role strengthens how the organisation understands performance, anticipates market shifts, and embeds insight into Trading, Brand, and Catering decision‑making. They ensure insight is consistent, credible, and actionable across all levels of the business.

This role will be based out of either our Wellingborough or Eccles office and will have the opportunity for hybrid working.

Main Responsibilities

Market Insight & Forecasting (including Trading)

• Lead the end‑to‑end forecasting process, ensuring robust, data‑driven projections for sales, volume, customer demand, and category performance.
• Partner with Trading, Finance, and Supply Chain to align forecasts with commercial plans and operational requirements.
• Monitor market dynamics, economic indicators, and sector‑specific trends to identify risks and opportunities.
• Build forecasting models and capability that improve accuracy, agility, and scenario planning.
• Provide Trading teams with timely insight to support pricing, promotions, and category strategy.

 

  Internal Insight (including Online)

• Own the internal performance insight agenda across Retail, Catering, and Online channels.
• Analyse customer behaviour, sales patterns, operational performance, and digital journeys to identify drivers of growth and underperformance.
• Develop dashboards, KPIs, and reporting frameworks that give leaders a clear view of performance.
• Ensure insight is consistent, comparable, and aligned across channels and functions.
• Partner with Digital and Online teams to understand conversion, customer journeys, and channel‑specific behaviours.

 

  PGR & Brand Plans

• Lead the insight contribution to the Product Group Review (PGR) process, ensuring decisions are grounded in customer, market, and performance evidence.
• Provide strategic insight to shape annual and long‑term Brand Plans, including brand positioning, audience targeting, and proposition development.
• Ensure brand and product strategies are supported by robust data, clear narratives, and measurable outcomes.
• Work closely with Marketing, Product, and Commercial teams to embed insight into brand storytelling and proposition design.

 

  Competitor Insight

• Build a comprehensive competitor intelligence programme covering pricing, product, proposition, digital experience, and market positioning.
• Monitor competitor activity and emerging disruptors, translating findings into clear strategic implications. Imp
• Produce regular competitor reviews for senior leadership, Trading, and Catering teams.

 

 ️ Project Support & Strategic Initiatives

• Provide analytical and insight support for major business projects, including proposition changes, operational improvements, and strategic investments.
• Lead insight workstreams within cross‑functional project teams, ensuring decisions are evidence‑based.
• Develop frameworks for evaluating project outcomes and measuring impact.
• Support Catering‑specific initiatives with tailored insight, modelling, and performance analysis.

 

 ️ Insight Sharing – Catering

• Create and deliver compelling insight tailored for Catering leadership, operational teams, and partners.
• Produce regular Catering insight packs covering customer behaviour, market trends, competitor activity, and performance drivers.
• Act as the insight ambassador for Catering, ensuring the function is customer‑led and commercially informed.

 

• Unlocking high performance and capability, coaching managers on how to effectively manage performance, creating environments where our teams are able to deliver our core purpose and delight our customers.
• Proactively managing succession planning and early career development, delivering a strong talent pipeline to meet current and future needs ensuring Booker is a place to get on.
• Using technology to collaborate on shared accountabilities, leading the way into a digital workplace to improve ways of working.
• Taking care for the health and safety of yourself and others who may be affected by your actions and being responsible for ensuring all our operations are free from hazards and reported when identified  
• Following our Business Code of Conduct and always acting with integrity and due diligence
• Champion inclusion and diversity ensuring everyone is welcome at Booker

You will need

• Strong background in forecasting, commercial insight, or performance analytics.
• Ability to translate complex data into clear, actionable insight.
• Strong stakeholder management and influencing skills.
• Experience leading teams and managing cross‑functional projects.
• Knowledge of Catering, food‑to‑go, or hospitality sectors.
• Experience in brand planning or proposition development.
• Understanding of digital analytics and online customer behaviour

What's in it for you

At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:

• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
• 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals through-out the year.
• Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
• Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
• 50% off health checks at Tesco Pharmacy.
• Exclusive access to discounted RAC breakdown cover rates
• An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
• After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
• Life Assurance - You are covered for death in service life cover of up to three times annual pay
• Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
• A great holiday package

Apply now >