Head of Category Management- Wine

About the role

We’re looking for an exceptional wine leader to take full ownership of the Wine category across one of the UK’s largest and most diverse retail and catering businesses. This is a rare role — the kind that genuinely influences the wine landscape at scale.

You’ll set the long-term vision for Wine across both on- and off-trade, lead a high-performing team, and work with some of the world’s most respected producers. You’ll shape a portfolio that reaches independent retailers, restaurants, pubs, hotels and specialist wine-led businesses across the UK.

If you have deep wine expertise (WSET Diploma or Master of Wine), strong commercial leadership, and a passion for building a truly best-in-class wine offer, this is the platform to make a national impact.

Main Responsibilities

• Own and deliver the Wine category strategy: range, sourcing, pricing, quality, customer experience and long-term growth.
• Guide and develop a talented team, role-modelling expert leadership and elevating wine capability across the business.
• Shape the wine offer for both on- and off-trade, ensuring it meets the needs of traditional wine customers and emerging market opportunities.
• Lead supplier relationships with major global producers, negotiating annual terms and building partnerships that drive mutual growth.
• Drive innovation across branded and own‑brand ranges, using your wine expertise to enhance quality, consistency and customer appeal.
• Use customer insight and market intelligence to refine the category plan, ensuring it stays ahead of trends in the UK wine market.
• Play a senior role in BWS leadership, influencing major strategic programmes including supply chain modernisation and on‑trade expansion.
• Represent the category with credibility and authority across the business, up to Director and ExCo levels.

You will need

• WSET Diploma as a minimum — Master of Wine(advantageous), or equivalent senior industry expertise.
• Significant wine experience across on-trade and off-trade, ideally with exposure to global sourcing, brand partnerships or industry bodies.
• Proven leadership of a commercial or buying team with accountability for major P&L delivery.
• Strong negotiation experience with senior stakeholders across producers, agents, and global wine brands.
• A deep understanding of the UK wine market, evolving consumer tastes, and emerging regions.
• Excellent strategic thinking — able to balance commercial performance with customer experience and category innovation.
• A collaborative, confident communicator able to influence at the most senior levels.

What's in it for you

At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:

• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
• 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals through-out the year.
• Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
• Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
• 50% off health checks at Tesco Pharmacy.
• Exclusive access to discounted RAC breakdown cover rates
• An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
• After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
• Life Assurance - You are covered for death in service life cover of up to three times annual pay
• Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
• A great holiday package

Apply now >