Head of Marketing - Strategy and Retail Marketing

About the role

We're looking for an experienced and commercially minded marketing leader to shape the future direction of our marketing function while leading our Retail Marketing team.

This is a high impact leadership role where you'll be responsible for translating business priorities into customer focused marketing strategies that drive growth across our retail brands. You'll own the marketing strategy, annual planning process, campaign governance, budget management and brand direction, ensuring our investment is focused on activity that delivers the greatest commercial impact.

Alongside this, you'll lead and develop a talented Retail Marketing team, creating a high performing culture that delivers outstanding campaigns, communications and customer experiences across our symbol brands, including Premier, Londis, Budgens and Family Shopper.

Working closely with senior stakeholders across Trading, Sales, Digital, Operations and Insight, you'll play a key role in shaping how marketing supports Booker's future growth ambitions.

Main Responsibilities

• Developing and leading the annual marketing strategy and roadmap
• Translating business objectives into clear, prioritised marketing plans
• Owning quarterly and annual marketing planning processes
• Leading campaign governance and managing the master marketing calendar
• Ensuring marketing investment and resources are focused on the highest value opportunities
• Managing the marketing function budget and driving marketing effectiveness
• Leading our MarTech strategy and identifying opportunities to leverage AI, automation and personalisation
• Leading, inspiring and developing a team of marketing professionals
• Defining and delivering retail marketing strategies that support business growth
• Protecting, evolving and enhancing our portfolio of retail brands
• Collaborating across the business to deliver impactful customer communications and campaigns
• Driving continuous improvement in planning, prioritisation and ways of working

You will need

• Significant experience operating in a senior marketing leadership role
• Strong commercial acumen with the ability to balance customer needs and business objectives
• Proven experience developing marketing strategies that deliver measurable growth
• Experience leading integrated, multi channel marketing campaigns
• Strong understanding of customer insight, market trends and performance data
• Experience managing significant marketing budgets and investment decisions
• A track record of building high performing teams and developing talent
• Excellent stakeholder management skills with the ability to influence at senior levels
• Experience transforming processes, operating models or ways of working to improve outcomes
• A collaborative leadership style and the ability to bring teams together behind a shared vision

What's in it for you

At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:

• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
• 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals through-out the year.
• Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
• Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
• 50% off health checks at Tesco Pharmacy.
• Exclusive access to discounted RAC breakdown cover rates
• An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
• After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
• Life Assurance - You are covered for death in service life cover of up to three times annual pay
• Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
• A great holiday package

Apply now >